Corporation for Public Broadcasting
The Corporation for Public Broadcasting (CPB) is a private, nonprofit corporation created by Congress in 1967. The mission of CPB is to facilitate the development of, and ensure universal access to, non-commercial high-quality programming and telecommunications services. It does this in conjunction with non-commercial educational telecommunications licensees across America including KMUW. www.CPB.org
The fundamental purpose of public telecommunications is to provide programs and services which inform, enlighten and enrich the public. While these programs and services are provided to enhance the knowledge, and citizenship, and inspire the imagination of all Americans, CPB has particular responsibility to encourage the development of programming that involves creative risks and that addresses the needs of unserved and underserved audiences.
CPB has been especially helpful as KMUW has considered the risky move of broadcasting HD Radio™ before HD Radio™ receivers are commonplace throughout our coverage area. This is a classic “chicken-or-egg” issue with equipment suppliers and consumers hesitant to invest in HD Radio™ receivers until there is HD Radio™ programming available and radio stations hesitant to invest in programming until a listening audience exists. CPB helped us move beyond the chicken-or-egg phase by providing the funds that were specifically used to purchase KMUW’s new Harris Z16 Digital Transmitter.
CPB is accountable to the public for investing its funds in programs and services which are educational, innovative, locally relevant, and reflective of America's common values and cultural diversity. CPB serves as a catalyst for innovation in the public broadcasting industry and has been a primary catalyst for KMUW to begin HD Radio™ broadcasts.
KMUW’s Three Programming Streams…
Coverage Maps
